Can new media help parents to make informed vaccination decisions?

Editorial Board

Editorial Board

April 10th, 2012

Editorial Board

‘Social media allow parents to engage in dialogue to get the answers they need to make informed decisions about vaccinating their children and themselves, according to Robb Butler, a WHO official working on behavioural change and health promotion.’

Robb-ButlerHe said the WHO has set up its own online platform to foster dialogue between decision-makers in WHO Europe and encourage exchange of experience. People are more likely to vaccinate and continue vaccinating if they have a role in the decision-making process, Mr Butler said.

Robb Butler was speaking to Vaccines Today at a conference on immunisation policy hosted by Fondation Merieux.