Those concerned with boosting public engagement with scientific issues should be more open to innovative methods of communication, according to Claire Matterson, Director, Medical Humanities & Engagement at the Wellcome Trust.
She called for greater experimentation and said scientists keen on public engagement should be willing to go where the people are – even if that means setting up camp at music festivals.
Claire Matterson was speaking to Vaccines Today at a conference on immunisation policy hosted by Fondation Merieux.