‘New thinking can engage public in science’

Those concerned with boosting public engagement with scientific issues should be more open to innovative methods of communication, according to Claire Matterson, Director, Medical Humanities & Engagement at the Wellcome Trust.

She called for greater experimentation and said scientists keen on public engagement should be willing to go where the people are – even if that means setting up camp at music festivals.

Claire Matterson was speaking to Vaccines Today at a conference on immunisation policy hosted by Fondation Merieux.