Weiss, who founded ZN, an e-communication agency, said the 2009 H1N1 influenza pandemic showed how information can spread rapidly and from very unlikely sources. When there is no response negative messages can take hold, he said.
One of the barriers to embracing new technologies is the mindset of people in health authorities, industry and scientific institutions, Weiss said.
Mr Weiss was speaking to Vaccines Today at a conference on immunisation policy hosted by Fondation Merieux.
Nicholas Brooke (@nbrooke) (@nbrooke)
April 17th, 2012
‘Health advocates must embrace #socialmedia’ http://t.co/BZGnOC5q #hyperthinker #vaccines #H1N1